A couple weeks ago Geneva and Zurich became two of only three European cities to boast an Apple Store (the first was in Rome). Apples says Switzerland has the highest rate of Apple user to PC users than any country; about 1 in 10 people in Switzerland use a Mac.
I took a walk to visit the new Geneva store during my lunch break last week.
I was a little disappointed with the absence of the trademark glass staircase (it's only one floor), but the interior is pretty cool. The ceiling is an enormous skylight that floods the floor with natural light and offers an interesting view of the European apartments that surround it.
Macs are so awesome.