EasyJet Advertising, Part 2

As I've written before, I'm a fan of EasyJet's advertising. Not award-winning or revolutionary. But I look forward to them.

I had to look up where Faro and Heraklion were. I certainly wouldn't have said, "Oh, Faro! Use a mandolin-looking thing for the visual. They play those all the time there."

Maybe it's just because I'm an American.

More airline advertising

When I first arrived in Geneva, one of our clients was Baboo airlines. About a month into the job, their holding company forced them to consolidate agencies and vendors, and the account was sent to Saatchi & Saatchi, here in town.

These are a couple of the current billboards. I rather like them.

I think they do exactly what EasyJet's ads do. But in a different way. They're clearly branded - you know from across the street you're looking at a Baboo ad even before you read it. And they're a simple, interesting way of saying, "Fly to [fill in the blank] for cheap."

Airlines I Have Yet To Fly, Part 4

Airlines I Have Yet to Fly, Part 4

(Official airlines of the United Arab Emirates.)

Airlines I Have Yet To Fly, Part 3

Another in a series.

Two More Airlines I Have Yet To Fly

Continued from a previous post.

Airlines I Have Yet To Fly