Milking James Bond

The town of Mürren is listed in the book 1000 Places to See Before You Die. It's fairly easy to see why...

Mürren is a town set on the side of the mountain that is only accessible by bus or by venicular. You can't drive to it (which is why our GPS system brought us to a dead end), and the only motorized vehicles in the city are small maintenance cars.

If you walk through Mürren, you'll see the ubiquitous boast that a James Bond movie was filmed there. Even the veniculars themselves have a 007 logo on the side...

I'm a James Bond fan, but I wasn't sure which movie they were referencing. Because the signage was everywhere, I thought it was probably the upcoming Quantum of Solace.

It wasn't until I did some Googling that I realized the movie the Mürrenites are so proud of was On Her Majesty's Secret Service, filmed in 1969, starring not Connery, Moore, Broson, Daniel Craig or even Timothy Dalton. But everyone's favorite 007...George Lazenby?

Come on, Mürren. You're one of the 1000 Places to See Before You Die. Do you really have to drum up tourism by milking the only James Bond movie to feature Telly Savalas?