Friday, October 24, 2008

My friend, Steve Yee, works in the creative department of TBWA Chiat/Day in Los Angeles. Super talented, super nice guy.

He and a couple friends launched this website a week ago. It was a personal project, not funded or backed by anyone but themselves.

The first day it launched, it received 36,000 hits. That's without a press release. The next day, Steve woke to 500,000 hits and calls from CBS and CNN asking for an interview. Again, without a press release.

Some of you will love this and pass it along. Some of you will be infuriated and think my friend Steve’s an idiot. For me, that’s not the point.

What I’m in awe of is that they had fun creating something in their spare time for a cause they believe in. We’ve all got causes we feel strongly about. But how many of us try to create value for them?

Nice job, Steve.

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