Monday, February 23, 2009

Watch Advertising

I guess it's not surprising that there is a lot of watch advertising in Switzerland. There's not much differentiation from one watch ad to another. It really becomes fashion advertising.

One way to do it is with borrowed interest. And who does borrowed interest in Europe better than Hollywood?

But if you're going to resort to borrowed interest, why pay mounds of money to living starlets, when dead Emperors are always a bargain?

Or, you could actually have an idea. This line from Patek Philippe has been in use for years and is arguably the best line for a high-end watch ever. Written (no surprise) by Tim Delaney.

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