Recession Survival Tactics

I really like Tom Fishburne's comics. Not sure people outside of marketing find them as poignant, but he's pretty dead-on with each one. Here's a recent one:

I can see each of these reactions both by scrolling down today's headlines and our own client list. Arguably, EVOLVE is the noblest one listed. But it must be frustrating to work for a brand that takes another route, knowing that the decision was made by only one or two people in the executive suite.

And arguably, the companies who do choose EVOLVE are the ones who don't rely on one or two executives to make such important decisions.