Because we still have a mortgage, credit cards, and other US-based accounts, we use my in-laws home as our US address. So once every few months, we get a package that's just mail. We just sorted through a recent delivery. Junk mail on the left, important stuff on the right:
One of the pieces of junk mail was from Money Magazine, which I used to subscribe to. This is what they sent me to try to get me to re-subscribe. A mini-calendar!
I had to cut the tabs and fold it myself, which might be a turn-off, but guess what? This calendar's got me covered all the way to 2010! It's two-sided! Talk about economizing!
Maybe Money is going to the local mechanics and Jiffy Lube franchises, since that's the only place I've ever seen these calendars anyway. But I can only imagine the conversation that happened that led to this wonderful, wonderful gift.
CMO: These are tough times. People are losing their homes and their life savings.
AE: But we are in a unique position to help educate Americans about their finances. We should position ourselves as an answer to the problem.
CMO: I agree.
AE: Let's reach out, and send some mini-calendars to our lapsed subscribers.
CMO: How much will that cost?
AE: Certainly more than it's worth.