Today is the first day of the 79th International Motor Show in Geneva. The show started in 1905 (even before my kids' school was built), and has grown to become one of the world's largest. And here's how they're advertising it:
Does this make anyone want to go to the auto show? Does this even seem like an auto show poster?
I'm sure designing a poster for an auto show is challenging and full of political land mines. Showing cars makes sense, but you can't feature a Porsche or BMW gets mad. You can't show an Audi or Mercedes pulls their sponsorship. And how can't show the entire range of cars because that would look less like a poster and more like a little kid's sticker album. Still, I think they could have tried a little harder than this.
What was the brief on this piece?
WHO ARE WE TALKING TO: Women.
WHAT ARE WE TRYING TO SAY: I love cars.
MANDATORIES: Must use the color red and awkward hand positions.
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