Friday, August 22, 2008
The Streak Is Broken
In the five years I was at Y&R Chicago, the agency won one pitch and lost a crushingly large number of others. Some were because the competition had better ideas (DDB’s work for the Chicago Tribune was just better), and some were for reasons that taunt both reason and sanity (National City Bank said we had the best strategy and the best work, but we were a little too young, and a little too hip).
Posted by Greg Christensen at 1:00 AM