Good Win for a Good Cause

I’ve got a history of doing work for noble causes: the National Parks Conservation Association, the Illinois Department of Public Health, even encouraging women to get mammograms.

So even though I had nothing to do with this win, I’m excited to be a part of the agency that did.

Y&R Brands Geneva has won the brand consultancy work for the United Nations agency ISDR (International Strategy for Disaster Reduction). The ISDR aims at building disaster resilient communities by promoting increased awareness of the importance of disaster reduction as an integral component of sustainable development.