Some of my coworkers recently attended Baselworld, and brought back a stack of brochures. Flipping through them, I came across the Hublot Big Bang Maradona, a limited edition (only 250 pieces made) celebrating Argentinean superstar, Diego Maradona.
It features Maradona's number and signature in Argentinean blue. And the counter goes up to 45 minutes so you can time each half of a regulation soccer match.
I'd love to know why Hublot did this, because it doesn't make a truckload of sense to me.
A watch from one of Switzerland's premiere brands, celebrating a retired soccer player from Argentina. Why not a Larry Bird watch? Okay, so soccer's more popular than the NBA.
My guess is someone at Hublot has a man-crush on Maradona. I wonder how many members of Hublot's board are South American. And how long they debated whether they should go for Maradona, Pele or Ronaldo. I'd like to see the number of these watches than actually end up in the hands of actual Argentineans.
The 45-minute hand seems a cool at first. But if you're watching a soccer match, is it really going to be so much easier to check your Hublot instead of the game clock in the corner of the screen or right next to the jumbotron?
I haven't been able to find the price on this piece, but considering most watches in the Big Bang collection are not limited editions and range between 6,500 and 12,500 Euros, I'm guessing the Maradona edition is some serious cash.
So Argentinean millionaire soccer fans with a penchant for Swiss quality, here's your watch. Hurry. There are only 250.