Baselworld is the most important trade show for watch manufactures in the world. Who knew?
A few of my coworkers recently attended (I was offered a ticket, but had prior obligations – rats). Even though the majority of the booths are accessible by invite only, I would have loved to browse.
What blows me away is that the average high-end watch manufacturer (think Patek Phillipe or Rolex) plans to make 50% of their annual sales at Baselworld. So it’s basically like the auto show only you can’t get into any of the booths, and the rednecks are replaced with oil shieks, Japanese trust funders and Russian mafiosi.