Swedish Praise

My art director Fred asked me if I would help him develop an idea for a competition on MyPitch.com. It was for a Swedish hotel chain that wanted a bit of rebranding.

We didn't put a ton of work into it. Maybe a couple hours after work. But last Friday we were told our submission is one of the five finalists.

We won two nights at a Rica Hotel - a prize that's more impressive to people outside the industry, but a little more awkward to share than a Cannes Lion.