Wednesday, September 30, 2009

Ali Kebap Expansion

The third installation of Ali Kebap posters are appearing in Geneva.

The reveal to the original teaser posters felt a little flat. But with this third iteration, it's become kind of a running joke. A kebap-shaped hotel? That's pretty funny. I'm hoping this isn't the last. I actually want to see where Ali takes his business next.


Chantal said...

Yeah, I've saw this newest installation today. I still think the art direction sucks. But maybe the point is to look bad?

Greg Christensen said...

I've actually wondered if they've intentionally made the art direction bad so in their case study they can say, "Even with bad art direction, these had huge recall. Imagine what outdoor advertising can do when you actually try!"

Something like that.