I suppose it's hard to be in Geneva this long without starting to think watches are pretty cool. I never gave them much thought, but since I pass at least 20 different watch billboards and posters on my 20-minute commute to work, and another 10 to 15 shop windows with different brands all displayed, I've started to drink the Swiss-made Kool-aid.
Last month, our agency pitched and won the account for DeWitt, a brand I had never heard of, but which produces some pretty amazing pieces. (Count Jerome DeWitt is the owner, and keeps the title Count because he's a descendant of Napoleon's brother.)
Here are a few of my favorite DeWitt pieces. I love the first one with the bike chain.