ça calm

Here's a pretty entertaining campaign that shows the Europeans know how to step away from the 30 second spot, too.

It's a series of online spots that show annoyingly hyper-enthusiastic people ranting on about about things like biking, being eco-friendly, and going to America. In each spot, a Swiss-looking protagonist hands them a stick of Gruyere cheese and says, "It's the calm," which immediately calms down the humanoids.

Not a bad little campaign for some tasty cheese.