Monday, February 1, 2010

Watches: ENIGMA

Bulgari Enigma was a luxury watch and jewelry brand we pitched last year. Pretty interesting to be in the room with a real-life member of the Bulgari family. (We didn't get the business, which was too bad. We had a fantastic idea for it.)

Still, their watches are pretty nice. The one on the left is the Genius. I tried on the one on the right when I visited their boutique in Geneva. They had me stand in front of a full-length mirror like I was trying on a new suit. It was about $5000, and was just for "casual, day-to-day wearing."

1 comment:

Chantal said...

I worked on a watch brand too and every time the client handed me a new watch to look at I panicked. I was scared to touch something worth 5-10k.