Mess that it was, I can't say which line, image, or bullet point was the first thing to catch my eye. But couldn't help noticing the man-holding-the-lightbulb clip art (sorry about the camera phone resolution).
How do I know it was clip art? I had seen it before in Jon Steel's book Perfect Pitch, where he rails on awful presentations created with awful PowerPoint clip art. Here is a scanned page from Jon's book that uses the exact same clip art to make his point.
Maybe S.E.R. Électricité could use a copy of Jon's book. Assuming his arguments apply to van art as well.