Friday, November 6, 2009

Branding Lessons from Vomiting in the Park

This morning, in the middle of presenting some ideas to my creative director, I got very nauseous. Five minutes later, I excused myself and went and threw up in the restroom.

Outside of vomiting, I felt fine. But I left the office to get some fresh air. Then, while I was in the park, I threw up again. Of course people throw up in parks all over the world. It's one of the things that ties the human family together. But I somehow vomiting in a park made me feel strangely European.

As it so happens, two police officers were passing on my last few heaves. As I stood up from my crouched position, this is the conversation that took place (translated literally):

POLICEMAN: Is it going?

ME: No.

POLICEMAN: Is it not going?

ME: I think I eat something bad.


ME: I vomit in the office. In the toilet in the office. Then I come walk in the park. And I vomit.

POLICEMAN: Is it going?

ME: I think so now.

POLICEMAN: (makes a drinking gesture) Coco-Cola! Drink lots of Coca-Cola!

ME: Yes. Thank you.

I've heard it said that the highest tier of brand-dom is when a brand becomes a verb, i.e., when you Google something, or FedEx a package, or Xerox a paper. But I'd have to say it's when a brand is thought to improve someone's health. Especially in spite of being sugar water.

p.s. I am feeling much better now. It is going.

1 comment:

Bolshevik said...

Good to hear that it is going.