Thursday, July 17, 2008


At Y&R Chicago, we frequently collaborated with other in-network offices. We helped Y&R Detroit on an assignment for Lincoln. We helped San Francisco with a supermarket and a soda. New York called us up for a number of pitches. Even the Hilton Hotels account was handled by the Irvine office, with Chicago providing all the creative.

So far, it's similar in Geneva. But it's just so much more exciting and foreign to be on the phone, collaborating with a team from Y&R Amsterdam.

No comments: