Monday, December 1, 2008

I don't make this stuff up.

A client doesn’t want me to use the word "improved" in the body copy because they’re afraid it will make their new product sound better than their old product.
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1 comment:

Chantal said...

I had the exact same request from a Geneva based client here in Zurich...good to know I'm not alone!

December 10, 2008 at 11:52 AM

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