Tuesday, March 30, 2010
Monday, March 29, 2010
This is the least expensive at 4,400 Swiss Francs (about $4100).
This is the most expensive. At 262,000 Swiss Francs it is a little more expensive than my house in Chicago.
Notice that the more expensive one displays the date and day of the week. I'm guessing this is why you pay a little more.
Sunday, March 28, 2010
Friday, March 26, 2010
Thursday, March 25, 2010
Baselworld is the most important trade show for watch manufactures in the world. Who knew?
A few of my coworkers recently attended (I was offered a ticket, but had prior obligations – rats). Even though the majority of the booths are accessible by invite only, I would have loved to browse.
What blows me away is that the average high-end watch manufacturer (think Patek Phillipe or Rolex) plans to make 50% of their annual sales at Baselworld. So it’s basically like the auto show only you can’t get into any of the booths, and the rednecks are replaced with oil shieks, Japanese trust funders and Russian mafiosi.
Wednesday, March 24, 2010
Monday, March 22, 2010
- Launched in early 1983, they were smart enough to realize they needed a brand. They knew if they were just another Swiss watch, their deep-pocketed competition would demolish them.
- Switzerland was known for producing the best watches in the world, but they were also the most expensive. In the early 1980's, if you wanted a good watch for under a couple hundred bucks, you bought a Japanese Seiko. Swatch changed all that. (In fact, Swatch was short for "second watch" - the one you'd wear when you didn't want to scratch up your $10,000 piece.)
- Early on, Swatch started partnering with artists like Keith Haring to build their design cred.
- They remained true to their meticulous Swiss heritage, first developing the flattest watch in the world, and then figuring out a way to reduce the pieces needed from 91 to 51 without losing any accuracy.
- Today, the Swatch Group is the world's largest watch company and owns the following brands: Omega, Tissot, Mido, and the watch lines of Calvin Klein and Tiffany & Co.
Thursday, March 18, 2010
Wednesday, March 17, 2010
No matter what policies Obama's implementing (or failing to implement) back in the States, his brand is still strong overseas.
We have a Swiss copywriting intern in the office, and I asked him to write several lines for a client who's wants to announce how they tailor their products to their customers' needs. One of his suggested lines was this:
You wish, we made. (Obama style)
I'm amazed that someone who's only moderately proficient in English is recommending communication be "Obama style."
I'm not sure which is stronger, Obama's brand or the reach and influence of American politics. I can't imagine writing any line and giving the direction "Sarkozy style" or "Felipe de Jesús Calderón Hinojosa style."
Maybe these would work:
Yes! No! Whatever! Reorganize the government! (Berlusconi style)
You have no idea who I am! (Stephen Harper style)
Tuesday, March 16, 2010
Monday, March 15, 2010
Friday, March 12, 2010
Thursday, March 11, 2010
Wednesday, March 10, 2010
Tuesday, March 9, 2010
Monday, March 8, 2010
Thursday, March 4, 2010
It made me laugh. But I had the Beyond Thunderdome song stuck in my head for the read of the day.